Thanksgiving - A Great Opportunity
A perfect time to reflect on
all of the people and things we appreciate. As we move forward toward the
Holidays in December, have you thought about how you are going to express your
appreciation to your clients for their business? If you plan to express your
appreciation during the Holidays, you'll be lost in the shuffle of 1,000 cards
and letters. Since you cannot buy them gifts, you must be creative during the
holidays.
I like to reach out to my clients by expressing my deepest appreciation around Thanksgiving because it was born out of an American tradition. I also enjoy touching base with them on Independence Day. These are times when the office is virtually empty, yet you will have plenty of time to talk with your clients because they are typically all by themselves "covering" for everyone else. They will appreciate the fact that you're working too and will spend a little more time with you.
Here's a little letter you can write on the Friday after Thanksgiving as a simple email note. (You may want to tailor it just a little to fit the timing and your client.)
Happy Thanksgiving:
This is the time of year when all Americans share the same intention, which is to express our appreciation for all of the wonderful things we have created in our lives. During our time with our families and friends, we reflect upon every facet of our lives and how we have been blessed with great people and wonderful experiences.
With that in mind, I would like to take this moment to thank you for all of the opportunities you have shared with me over time. Without your professional guidance and partnership, my business would not be where it is today.
On a more personal note, I also want to thank you for your years of service to the citizens of this country. It takes a very determined, intelligent and dedicated person to perform for the public and I have great admiration for your unique contributions to your agency.
With that, I say, wholeheartedly ~ Thank You ~
Most Sincerely,
How many personalized letters do you receive during Thanksgiving? Even if the federal employee receives this on the Monday after Thanksgiving, they'll think, "Wow, they thought of me over the Thanksgiving weekend "that's nice."
Don't you remember the first letter or card of the Holiday season? Sometimes it sits all alone for several days before the second arrives. Just imagine being the government executive receiving your note of appreciation? Believe me, it will sit - all alone on their desk - until the Holiday cards start to pile up. You'll probably even receive a phone call or a note back thanking you for thanking them!
Now that's a lot of Thanks Giving!
Consider selling in December. The federal buildings are beautifully decorated and every desk is donned with holiday decorations. Every employee is anticipating their time off with their families. Many times, the offices are empty several days before the holiday and the week between Christmas and New Year's eve. Everything is slow - purchasing, proposal reviews, etc. BUT, this is a great time for you to go to work and build relationships............
Pretend, for a moment, that you are a government employee. You're working in a federal building the week between Christmas and New Year's eve and covering for a day or two so that your co-workers will work the other day or two. You've booked an appointment with a new company who said, "Hey, I realize that the office is virtually empty during the holidays, but I was hoping to check in with you during a slow time like this, so you can show me the ropes of doing business with your department." When the new business person arrives, they bring in two packets of premium hot chocolate to warm up during your meeting. This sales executive has certainly helped the day go by faster and it was a "light" information call. Now, you can tell the boss you actually accomplished something today by "helping" a new business understand how to do business with your department. You can do this in your sleep.
That sales person just turned a "cold call" literally into a "warm call."
Sales executives, pay attention: Holidays are a time to soft sell and build relationships. Talk about their holiday plans, their families and their friends. This is the ideal time of good cheer, charity and friendship. Take advantage of this time. This is not decision making time, it is much more a time to bond. In fact, you might want to call them before December 15th to see what days they are working during the holidays and book something well in advance.
I like to reach out to my clients by expressing my deepest appreciation around Thanksgiving because it was born out of an American tradition. I also enjoy touching base with them on Independence Day. These are times when the office is virtually empty, yet you will have plenty of time to talk with your clients because they are typically all by themselves "covering" for everyone else. They will appreciate the fact that you're working too and will spend a little more time with you.
Here's a little letter you can write on the Friday after Thanksgiving as a simple email note. (You may want to tailor it just a little to fit the timing and your client.)
Happy Thanksgiving:
This is the time of year when all Americans share the same intention, which is to express our appreciation for all of the wonderful things we have created in our lives. During our time with our families and friends, we reflect upon every facet of our lives and how we have been blessed with great people and wonderful experiences.
With that in mind, I would like to take this moment to thank you for all of the opportunities you have shared with me over time. Without your professional guidance and partnership, my business would not be where it is today.
On a more personal note, I also want to thank you for your years of service to the citizens of this country. It takes a very determined, intelligent and dedicated person to perform for the public and I have great admiration for your unique contributions to your agency.
With that, I say, wholeheartedly ~ Thank You ~
Most Sincerely,
How many personalized letters do you receive during Thanksgiving? Even if the federal employee receives this on the Monday after Thanksgiving, they'll think, "Wow, they thought of me over the Thanksgiving weekend "that's nice."
Don't you remember the first letter or card of the Holiday season? Sometimes it sits all alone for several days before the second arrives. Just imagine being the government executive receiving your note of appreciation? Believe me, it will sit - all alone on their desk - until the Holiday cards start to pile up. You'll probably even receive a phone call or a note back thanking you for thanking them!
Now that's a lot of Thanks Giving!
Consider selling in December. The federal buildings are beautifully decorated and every desk is donned with holiday decorations. Every employee is anticipating their time off with their families. Many times, the offices are empty several days before the holiday and the week between Christmas and New Year's eve. Everything is slow - purchasing, proposal reviews, etc. BUT, this is a great time for you to go to work and build relationships............
Pretend, for a moment, that you are a government employee. You're working in a federal building the week between Christmas and New Year's eve and covering for a day or two so that your co-workers will work the other day or two. You've booked an appointment with a new company who said, "Hey, I realize that the office is virtually empty during the holidays, but I was hoping to check in with you during a slow time like this, so you can show me the ropes of doing business with your department." When the new business person arrives, they bring in two packets of premium hot chocolate to warm up during your meeting. This sales executive has certainly helped the day go by faster and it was a "light" information call. Now, you can tell the boss you actually accomplished something today by "helping" a new business understand how to do business with your department. You can do this in your sleep.
That sales person just turned a "cold call" literally into a "warm call."
Sales executives, pay attention: Holidays are a time to soft sell and build relationships. Talk about their holiday plans, their families and their friends. This is the ideal time of good cheer, charity and friendship. Take advantage of this time. This is not decision making time, it is much more a time to bond. In fact, you might want to call them before December 15th to see what days they are working during the holidays and book something well in advance.
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