In a previous installment "The Art of Not Being Eliminated"  we discussed the simplicity and clarity that federal evaluators desire in a proposal. The goal of reducing the need to read endless tomes that go on and on is reflected in the increasing use of page limitations in federal Requests for Proposals (RFPs). At Fedmarket we like page limitations. Why?

1. A customer-centric solution can be presented in one page or a hundred. In fact, you should be able to describe the features and benefits of your solution in several paragraphs in the Executive Summary. The summary emphasizes benefits of selecting your company in several hundred words.
   
   
2. The companies that have pre-positioned themselves with the customer usually have the best solutions and page limitations are to their benefit. Their solutions stand out and are not buried in 100 pages of gobbledygook.
   
   
3. Page limitations save proposal writing time, production dollars, and the precious time of your billable staff.
   
   
4. Limiting pages save trees
   
   
5. Evaluators love page limitations; they save them time and they can weed out the wheat from the chaff quickly.

Take another hard look at your decision to bid if page limitations bother you.