Most solution writers (subject matter specialists, engineers, technical specialists) have two things in common.

1. They are expected to stay billable and don't have the time to write.
2. They don't like to write, period. It is too time consuming and exhausting because of the focus and patience required to write effectively.

So don't make them write. Ask them questions instead. It's easier to answer questions for someone who doesn't have the time or interest in writing solutions content. They don't have to think as hard, and they get the impression that they aren't writing. Make them think, "I can get this proposal manger off my back if I just answer these questions."

Using a question format in your solution outline is easier said than done, and that's where the creativity in proposal writing comes into play. An experienced proposal manger can translate work statement requirements, customer hot buttons, and risk avoidance factors into a question format.

It's an art, not a science. The chronological order and makeup of the questions can dictate the organization structure of the content, and the writers don't have to think about content organization. And a creative proposal manager can refine and expand the answers to questions resulting in organized and compelling solutions. And, if done carefully using a compliance matrix, the resulting content will be completely compliant with the Request for Proposal.