He wrote the books on federal sales. Now come listen to Richard White and learn why you should consider the federal market.

• Rolling the Dice in DC: How the Federal Sales Game is Really Played (complimentary download or buy the book)
• Cracking the $500 Billion Federal Market: The Small Business Guide to Federal Sales (complimentary download or buy the book)
• GSA Schedules: The Shortest Path to Federal Dollars (complimentary download or buy the book)

Join Richard White and other experts in the federal contracting field at Fedmarket's 2-Day Executive Session on Winning Federal Contracts and learn the fundamentals of federal contracting. This event is designed for executives and sales managers who are new to the federal marketplace. Fedmarket's experts, carefully selected from the legal and contracting communities, will provide you with you invaluable insight on selling to the federal government.

When: November 9 & 10, 2011
Where: Fedmarket headquarters in Bethesda, MD.

Special Netcast pricing is available for this event.  Pay per connection and invite unlimited viewers for one low price. Call 888-661-4094, Ext.2 to register.  More about Netcasts...

Companies new to the federal market invariably run head-on into a culture gap. Some common problems:

• The language of federal contracting is an unknown foreign language.
• Federal buying rules are burdensome, arcane and nearly impossible to decipher.   
• Many neophytes don't understand the level of competition that must take place before a buy is made.
• The critical factors evaluated when a federal buy is made differ from those factors considered in the commercial market. 
• Federal proposal writing is a different animal than commercial proposal writing.  It's important that companies understand (i) when to bid, (ii) how to price, and (iii) whether they truly have the capabilities to perform. 
• Without an expert's guidance, it's virtually impossible to get a handle on contract compliance issues and critical liability issues.  Avoid the pitfalls by learning about them in advance -- before it's too late! 

The goal of the two-day event is provide our guests with core knowledge about the federal market and the pluses and minuses of market entry. You will also learn how federal sales are made in the trenches and what works and what doesn't.

Course content: Twelve, one-hour segments given by experts from the legal and federal contracting community.

Course follow-up: Speakers may be contacted after course completion for follow-up questions.

Day 1 & 2 Attendees: Companies may send a different person to Day 1 & 2

Reserve your seat today!