Proposal Writing: Know When to Fold Them

Federal proposal writing is expensive. You are probably doing something wrong if it isn't. Winning proposals have to be outstanding and outstanding proposals are inherently expensive. And, to make matters worse, losing proposals not only represent vast sums of money lost but are also demoralizing to your staff.

Great poker players know how to bet. Even more importantly, they know when to fold their hand even when it appears to be a winner on the surface. The same is true for making bidding decisions. A no bid decision is an emotionally tough one to make but successful federal contractors place great emphasis on knowing when to fold the bid.

Knowing when to fold saves money, increases profits, avoids staff burn out and keeps employee morale high. And a high win rate is worth its weight in gold for bragging purposes at contractor events.

Richard White
301 908 0546 (cell)

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