At least 50% of the content for a proposal can be derived for content written for previous proposals. As examples: Cutting the grass and cleaning the General's swimming pool are virtually the same from one base maintenance proposal to the next. A help desk management section is can be refined and used in the next IT Infrastructure proposal.

Proposal writing can be more pleasurable (if that's possible) and creative when you have a model to start with. Each successive use of model content can make the material better because the model serves as a starting point and can stimulate new thoughts. Writers have the time to think of more advanced solutions and methodologies and editing dollars are saved. Writers can focus on how to make the material unique and thoughtful.

For example, a proposal writer with time to research new ideas could propose using the latest technology in pool water purification to make the water in the General's pool less irritating. This type of nuance can often make proposal content more distinguishing and result in more evaluation points.

In summary, refine, tune, and expand existing content and make each generation of proposal material better than the last.