When drafting a federal proposal, avoid making claims you don't back up with facts. The government's proposal evaluators get a good chuckle at your expense when reading broad, unsubstantiated boasts.  Once they stop chuckling, they immediately start to deduct evaluation points from your proposal's total score.   In summary, making broad, overreaching statements about your firm's experience or capabilities not only fails to score points, it can actually detract from your total score.  Be specific in defining your firm's expertise and talents.  Don't leave these important points subject to interpretation. 

Regards,
Richard White
President
Fedmarket
rwhite@thefederalmarketplace.com
301 908 0546 (cell)

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